No7 - Laboratories

No7 Laboratories marked the brand’s first major product launch in six years – a new premium tier created for Gen X women seeking clinically proven results without invasive treatments. I was involved from briefing through to creative strategy sign-off, helping to establish the visual and strategic foundation for the range. I created the logo and co-created the visual identity, drawing inspiration from scientific tables and pharmaceutical cues to give the range a clean, credible edge within the No7 family. Alongside this, I developed the “Clinically Proven” lock-up and a full set of design and art direction guidelines to ensure the new identity was applied consistently across packaging, photography and campaign work. The resulting identity became the creative foundation for all future product launches, positioning No7 Laboratories as the brand’s most advanced and scientifically driven skincare range to date.