EYEKO LONDON, BROWS

The launch of two new brow products became a platform for a bigger story: celebrating every brow, every expression. The campaign line ‘Every Brow is a Good Brow’ flipped the usual beauty script, championing individuality over correction. Alongside influencer and model content, we shot over 40 real people to capture character, imperfection and authenticity. Jewellery was carefully selected from Sandralexandra to add personality and support independent craft, and we partnered with her again for a Mother’s Day giveaway spotlighting her as a female entrepreneur. Polaroids and softer, pared-back art direction evolved the brand into something modern, relatable and quietly aspirational – a more inclusive take on beauty that aligned seamlessly with Eyeko’s ethos.