EYEKO LONDON, LIMITLESS

The Limitless mascara launch was built around a three-part campaign: a brand film, an interview series (In My Eyes), and product launch content on a fresh blue backdrop. As Creative Lead, I partnered with the Lead Art Director and Copywriter to shape the storyline, source and style talent, and create the scripts, video idents, and assets for rollout. The series aired on ITV on Demand featuring Chelcee Grimes, Ella Greenwood and Mads St Clair – women whose individuality and influence embodied the brand’s spirit of feeling Limitless. The campaign marked a pivotal shift for the brand and set the tone for future storytelling.