VIRGIN MEDIA O2 BUSINESS

My Services
Digital
Marketing Materials
Art Direction
Client
VIRGIN MEDIA O2 BUSINESS
Location
London, UK
Year
2024
Credits
Copy Direction: Jack Simpson, Art Direction: Omar Fahmi, Creative Development and Rollout – Myself
Info
Virgin Media O2 Business needed a campaign that spoke to every kind of worker, from frontline field teams to hybrid desk roles. I helped shape the rollout for mid- and bottom-funnel, keeping the work human and story-led while driving performance across LinkedIn, Meta and Google via A & B testing – examples shown are the outputs with the highest click/conversion rates.