Carolyn Lonsdale
Creative Lead • Art Director • Designer
Selected Works
Info
What I do
CREATIVE DIRECTION • ART DIRECTION • CONCEPTING • DESIGN • HIGH-LEVEL COPY/TAGLINES - Across - BEAUTY • FASHION • FOOD & DRINK • TECH • RETAIL • HOSPITALITY + MORE
My background
I’ve spent over a decade shaping brands across agencies and in-house studios, working with names like No7, Boots, Costa, Virgin Media O2 and McDonald’s. My work has appeared in-store, online, social, TV and OOH. I also like to get stuck into projects outside of my usual remit – from interiors to packaging to art directing band shoots.
My approach
I'm passionate about work having meaning and keen for my colleagues and clients to understand the difference between a 'look & feel' vs a concept grounded in truth.
Career
I’ve held creative roles at agencies including Linney and True Story, led multidisciplinary teams at THG Studios and Virgin Media O2 Business, and delivered freelance work across a range of brand and campaign projects
